Federal Bank appoints Vidya Balan as brand ambassador

Federal Bank has appointed actor Vidya Balan its first-ever brand ambassador. The announcement was made at a special ceremony in Mumbai, where Ms. Balan was presented with a commemorative memento by K.V.S. Manian, the bank’s Managing Director and CEO. M.V.S. Murthy, Chief Marketing Officer of the bank, said Ms. Balan was a strategic choice to capture the attention across geographies, genders, and generations.